Champion: #RealChampions Campaign
Helped concept the overall look and feel for Champion’s #RealChampions campaign and developed its typographic direction. The resulting visual system paired the hashtag with the iconic Champion C, creating a flexible lockup that could extend across social and branded campaign messaging.
Role: Concept Development · Art Direction · Visual Design
Creative Directors: Patrik Bolecek and Craig Tilford
Agency: Publicis, NY
