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Cailey Pawluk

Creative Director

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GileadHIV: Social Posts
Concepted and developed HIV awareness and educational instagram posts for GileadHIV.
Agency: Heartbeat, NY
Creative Directors: Idris Rashid, Maggie Emerson and Karimah Gottschalck

Active Instagram Feed: @GileadHIVUS

 


The relationship between HIV and stigma is complex and cyclical. People living with HIV are often stigmatized because of their status. And people who experience stigma are at a higher risk of contracting HIV. This is because stigma can lead to marginalization, which in turn can lead to violence, risky behaviors, poverty, and less engagement with healthcare. Share this post to raise awareness about the relationship between stigma and HIV. #ThisIsWhatWeLiveFor #EndHIVStigma #HIV #AIDS #EndTheEpidemic #GileadHIV #HIVAwareness

When someone goes to the hospital, a doctor’s office, or an urgent care clinic, there is so much more to their experience than getting treatment. There are interactions, moments of human connection, and opportunities to change the course of history.

When someone goes to the hospital, a doctor’s office, or an urgent care clinic, there is so much more to their experience than getting treatment. There are interactions, moments of human connection, and opportunities to change the course of history. Cultural competence and, better yet, cultural humility are not just important tools to help end the HIV epidemic — they establish the mindset we must internalize and act on to help put an end to the disproportionate impact of HIV on Black Americans and other people of color. #ThisIsWhatWeLiveFor #GileadHIV #EndTheEpidemic #CulturalHumility #CulturalCompetency #EndHIVStigma

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When someone goes to the hospital, a doctor’s office, or an urgent care clinic, there is so much more to their experience than getting treatment. There are interactions, moments of human connection, and opportunities to change the course of history. Wave2_Post6_0001_Frame 2.jpg Wave2_Post6_0002_Frame 3.jpg Wave2_Post6_0003_Frame 4.jpg
Individual biases contribute to stigma, which impacts healthcare on a systemic level. For people living with or at risk for HIV, stigma often makes it difficult to access care or get the help they need. And for many, their gender, race or sexuality

Individual biases contribute to stigma, which impacts healthcare on a systemic level. For people living with or at risk for HIV, stigma often makes it difficult to access care or get the help they need. And for many, their gender, race or sexuality lead to additional layers of stigma that can further impact the care they receive and their health outcomes. All of us can play a role in holistically improving HIV care by working to end stigma and bias within the medical world and beyond. Share this post to help raise awareness.
#ThisIsWhatWeLiveFor #HIV #AIDS #EndTheEpidemic #ImplicitBias

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Individual biases contribute to stigma, which impacts healthcare on a systemic level. For people living with or at risk for HIV, stigma often makes it difficult to access care or get the help they need. And for many, their gender, race or sexuality Wave_10_0001_Post 2 - slide 2.jpg Wave_10_0002_Post 2a IG.jpg Wave_10_0003_Post 2b IG.jpg Wave_10_0004_Post 2c IG.jpg Wave_10_0005_Post 2d IG.jpg Wave_10_0006_Post 2e IG.jpg
HIV stigma has its origins in the beginning of the epidemic before people knew much about the virus. Although science has since debunked the myths that contributed to stigma in the 80s, it is still a barrier to putting HIV and its impact in the past

HIV stigma has its origins in the beginning of the epidemic before people knew much about the virus. Although science has since debunked the myths that contributed to stigma in the 80s, it is still a barrier to putting HIV and its impact in the past. Share this post to your story to raise awareness, and stay tuned for a way to get #hivACTIONABLE around HIV misconceptions later this week. #ThisIsWhatWeLiveFor

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#EndHIVStigma #HIV #AIDS #EndTheEpidemic #GileadHIV #HIVAwareness #Bias

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HIV stigma has its origins in the beginning of the epidemic before people knew much about the virus. Although science has since debunked the myths that contributed to stigma in the 80s, it is still a barrier to putting HIV and its impact in the past Wave11_Evergreen_Post4_v3_0001_2.jpg Wave11_Evergreen_Post4_v3_0002_3.jpg Wave11_Evergreen_Post4_v3_0003_4.jpg Wave11_Evergreen_Post4_v3_0004_5.jpg
 

Cailey Pawluk | Creative Director