Walmart: Time and Tru
Time and Tru is Walmart’s women’s apparel brand built around effortless, everyday style. I designed the logo and helped shape a flexible visual identity that came to life across brand guidelines, photography, digital and social, lookbooks, and in-store signage. The system paired a clean typographic identity with a signature “thread” graphic to connect fashion, product and storytelling across every touchpoint.

Role: Concept Development · Art Direction · Visual Design
Creative Director: Patrik Bolecek
Agency: Publicis, NY